The BW Premier Collection is a carefully crafted portfolio of upscale and luxury boutique hotels, chosen for their superior facilities and personalities. Designed for guests who prefer individuality, character and local charm, this upscale concept is expanding into some of the world’s most popular destinations. Best Western Hotels & Resorts is proud to present BW Premier Collection to Asia with BluPhere Pattaya, which will be marketed by Marciano Birjmohun.

"The BluPhere Pattaya will have 195 apartment-styled units, keep its existing branding and will be managed by Best Western as part of the BW Premier Collection. The property will benefit from Best Western’s global network, including hospitality training, sales and marketing, global distribution, quality control and access to Best Western Rewards, the company’s popular loyalty program." Says Marciano Birjmohun.

"All units come fully furnished with premium quality local and imported furniture, fixtures and appliances, and three point bathroom fittings and accessories, all designed within the high standard expected of a BW Premier Collection Resort. Individual units at BluPhere Pattaya are available for acquisition on a freehold basis, complete with a hotel rental management program run by Best Western Hotels & Resorts. The program not only focuses on yield returns for investors, but also promises to ensure the services and maintenance of the property remains consistent at a 4-star level of excellence."

Thailand’s tourism industry is in an healthy position. According to the 2016 Mastercard Asia Pacific Destinations Index, Pattaya was the tenth most-visited Asian city, attracting 7.3 million international visitors, 25.2 million room nights and US$3.3 billion in visitor expenditure.

The Index shows Pattaya is the third most popular destination in Thailand for Chinese visitors, after Bangkok and Phuket.

"Thailand is creating a strong and sustainable base on which to build its future tourism industry. The country’s stated ambition of focusing on quality tourists will raise visitor spending, extend average length-of-stay, and build a more prosperous tourism economy for all stakeholders, allowing the Kingdom to benefit from its steady tourism. This positive development made inroads for Best Western Hotels & Resorts extensive expansion plans for Thailand and Asia in general—including the launch of the first BW Premier Collection hotel in Asia."

With the opening of Pattaya's U-TAPAO International airport investors and locals hope that this airport will be leveraged in an international context.
 
"It hasn’t gone unnoticed, that the Pattaya market is making its comeback. A healthy stream of tourism, mega shopping malls and hotel developments are putting Pattaya back on track. City hall and government bodies are trying to make the Eastern seaboard a family orientated destination." Says Birjmohun.

What gives Pattaya the comeback feeling?

"Many good standing developers have completed their construction in 2017 giving locals and overseas buyers confidence,  only a selected supply is entering the market dominated by developers with proven track record. Pattaya remains one of the most affordable beach locations in Thailand where lifestyle and culture mingle. The infrastructure changes are taking shape, and the underpass on Sukhumvit road has been completed – this was the main entrance to Pattaya city.

The Russian rouble did not fully recover but a healthy upstream of Russian families and investors have returned to Pattaya. During the 2015 dip, Chinese tourist made their climb into the Pattaya market, surprisingly the amount of Chinese investors kept modest for this area but contributed to a boost in the SME’s sector."

With construction set to commence Q4 2017 and complete Q2 2019 condos are selling off the plan now.

Foreign Freehold condominium title is available from 3.2M THB.

For more information contact Marciano Birjmohun or click the link below. 

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