Since its inception in 2017, luxury real estate brokerage List Sotheby’s International Realty (List SIR), Singapore, has established itself as a leader in the marketing of properties through harnessing the power of technology and innovation to maximise the promotion of listings and enhance the experience of buying and investing in properties. 

At the recent Asia Pacific Property Awards held in Bangkok, List SIR won four major awards, including top awards for the agency’s website and in the Real Estate Agency Marketing categories. 

The agency has grown in strength too and now has a team of close to 70 Relationship Managers with expertise in luxury residential properties. It has been involved in numerous significant multi-million-dollar deals, including a $30.88 million Good Class Bungalow (GCB) in Jervois Hill and the $32 million “Copper House” bungalow in Sentosa Cove this year, as well as a $33.3 million bungalow in Sentosa Cove in 2018, the highest deal for the residential enclave since 2012. List SIR has also had some success in marketing international projects in Australia, Thailand, Malaysia and in Dubai, U.A.E. 

Over the last two years, List SIR has also made a name for itself in the industry with its sharp, timely research analysis of the local residential market which provides the agency’s Relationship Managers with critical market knowledge to give the best advice to their clients. These research studies and reports are often also picked up by investment companies and the media. 

To further strengthen its regional research and consulting capabilities, List SIR has appointed Ms. Alice Tan as Director, Research & Consulting, Southeast Asia. The appointment of the newly created position will take effect from 1 July 2019. 

Ms. Tan will be responsible for real estate market research and consulting work within Southeast Asia. 

Ms. Han Huan Mei will continue in her role as List SIR’s Director of Research, focusing on the local residential and commercial market. 

Mr. Leong Boon Hoe, Chief Operating Officer, List Sotheby’s International Realty, Singapore, said: “Since we began operations in Singapore, we have been providing our ultra-high-net-worth clients with real estate investment opportunities and sharp research analysis of the local market. Through our interaction with them, we know that there is strong interest in the regional and international markets too. This is part of the reason why our clients come to us, as part of Sotheby’s International Realty®, we have the network to bring their properties worldwide or to help them find their dream home in another country.” 

“We are now embarking on our next phase and extending our expertise into the regional investment market. Cross border real estate investment can be complex, with each market having unique characteristics and different regulations. It is imperative that we expand our research capabilities to meet the needs of our consumers – institutional, developers and consumers. Alice’s regional real estate research and consultancy experiences will be a tremendous asset in supporting our regional investment business line. Together with Huan Mei’s expertise of the local scene, market research will play a key role in bringing our agency to the next level in local and regional client servicing,” added Mr Leong. 

Ms. Tan told WILLIAMS MEDIA “In the search for returns and long-term upside, more investors are on the lookout for locations with high growth potential in the region. Apart from established Asian gateway cities, emerging economies such as Indonesia, Thailand, Philippines and Vietnam are showing positive promise in terms of its large market size, young population and robust economic growth.”

On her new appointment and role, Ms. Tan said: “It is my great honour to be part of the List SIR team to offer dedicated market insights on the Southeast Asia market and professional development consultancy services to our clients so that they can make better informed investment decisions.” 

She added: “The opportunity has never been better for us to grow our strategic advisory at the regional level, at a time when real estate investment is evolving into the next phase of discovery in the face of increased wealth creation. Institutional and retail investors alike search for new growth opportunities and seek to embark on cross- border property acquisitions, with Southeast Asia as a potential target region, making market intelligence a highly-valued commodity. The SEA region is poised to undergo transformational changes in the coming years on the back of robust economic growth, higher emphasis on infrastructure improvements, boosting the investment potential of real estate in the region. Together with the List SIR team, I aim to establish a holistic and relevant suite of professional services for our clients, focused on development consultancy and advisory backed up by market insights and robust analysis.” 

In her previous career in Knight Frank, Ms. Tan was Director and Head of Consultancy and Research for six years. She led the department in excess of 30 consultancy projects totalling over 10 million sq. ft of development Gross Floor Area, covering areas such as feasibility studies, market analyses, development strategy and property performance analyses on residential, commercial, hospitality and institutional projects. 

She serviced public and private sector clients, offered market insights and published numerous research reports on Singapore and regional property markets. Her real estate domain knowledge includes Singapore, Malaysia, Myanmar, Lao PDR and several other Asian countries and cities. 

Subsequently, she was appointed as Director of Residential Project Marketing, charged with devising business development initiatives to build client relationships and project pipelines. She was also part of the marketing and sales team, planning and executing marketing strategies for residential projects.

List SIR is part of the Sotheby’s International Realty® network, which was founded in 1976 as the real estate arm of the prestigious Sotheby’s Auction House. The network currently has more than 22,700 affiliated independent sales associates located in over 1,000 offices across 72 countries and territories. 

Uniting the worldwide recognition and prestige of the Sotheby’s name with the expertise of Japan’s List Group in the growing Asian market, List SIR is one of the leading luxury residential brokerages in Singapore and the region with an international network and strong digital marketing capabilities. Headquartered in Japan, List SIR also has offices in Hong Kong, Thailand, Hawaii and the Philippines, with upcoming offices in Indonesia and Vietnam. 

Source: List Sotheby's International Realty Singapore 

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