CBRE Group announced new brand positioning including a new global vision, “Realizing Potential in Every Dimension”, which is being rolled out in North Asia, covering the Greater China region, Korea and Japan. The new positioning underscores the company’s continued evolution into a provider of highly diversified, integrated services that meet the full range of investor and occupier requirements at all stages of the real estate lifecycle.

The strategic pillars that support the brand positioning include:

• Strategic Partnering, which underscores the company’s dedication to deep, strategic relationships with investor and occupier clients.
• Integrated Solutions, which represents CBRE’s ability to combine multiple capabilities in tailoring solutions for today’s interdependent real estate needs.
• Data and Insights, which highlights CBRE’s ability to harness the power of the world’s largest repository of commercial real estate information and data.

Tom Gaffney, Regional Managing Director, CBRE Hong Kong said, “The world is changing. Our business continues to evolve and develop in order to meet the new requirements of an ever-changing real estate landscape. Established in Hong Kong for over 40 years, we leverage our global network and local expertise to serve our clients with outstanding services and exceptional real estate solutions. The new brand positioning reflects our leading advantage in every aspect of the real estate market. With a brand-new professional image, we grow alongside our clients to ‘realize potential in every dimension’.”

To reinforce our rebranded image, CBRE Hong Kong has launched the #WeSeeMoreHK photo contest on Instagram, which is open to the public until Dec 6, 2021. The contest welcomes clients, colleagues, partners and the public to share their talent in capturing the unique dimensions of Hong Kong architecture and the green and sustainability elements featured across the city.

Eric Xiao, Senior Director, Head of Marketing & Communications, CBRE North Asia said, “The new brand and the strategic pillars will connect our business goals with the differentiated services. The reshaped vision system presents a professional and unique CBRE to our clients and people. From real estate leasing and transactions, to workplace strategy, to sustainability development, CBRE has been dedicated to creating exceptional outcomes for our clients. As the company grows, we also invest in branding to stand out in the market with customized services.”