LeadingRE: Describe what is unique about Tottenham Court Road West.

James Puddle, Managing Director, One Global Property Services: Tottenham Court Road West (TCRW) is not only a new landmark in the heart of London’s West end, it is a luxurious residence from which one can take a leisurely stroll to the Capital’s most revered shopping streets, fashion houses, jewelers, bespoke master tailors and a plethora of establishments operating under Royal appointment. The development itself provides exceptional Zone 1 links to London’s entire tube and rail network, enjoying immediate proximity to the new Crossrail services linking the metropolis, London Heathrow and Canary Wharf.

Tell us about the philosophy behind the project.

The goal was to create a commuter-friendly, high-end Central London Residential/Mixed Use Development.

Source: One Global Property Services.

What has the market response been to Tottenham Court Road West?

The first phase was launched the market around 12 months ago and the initial response was fantastic, particularly in Hong Kong where over 30 apartments where sold at the first launch.

What lifestyle features does Tottenham Court Road West offer consumers?

TCRW will provide luxurious living with exceptional Zone 1 links to London’s entire tube and rail network. Additionally, it will provide: A £1 billion upgrade to the Capital’s transport infrastructure; An interchange for Elizabeth Line services with connections to Northern & Central tube lines; Capacity for up to 24 high-speed trains per hour serving some 170,000 passengers daily; New services to London Heathrow Airport, cutting journey times from 53 to 28 minutes direct.

Source: One Global Property Services.

LeadingRE: What are the key selling points when it comes to the project's location?

Connectivity is a key selling point; it’s Zone 1 Central London. Right on top of a Crossrail station — it doesn’t get more commuter-friendly.

What makes it a compelling offering for real estate investors?

Rarity, value and Central London location, it will see steady capital appreciation and a strong rental demand.

Source: One Global Property Services.

LeadingRE: Do you anticipate activity from international investors?

Yes, this is where most of the sales have come from thus far, in Asia specifically with most sales coming from Hong Kong and Singapore. It’s a plan which is still two years off; it appeals to overseas investors buying into the Capital.

Are there any factors international buyers should be aware of when considering your economic environment?

It offers a highly desirable location, almost beyond compare. It is an iconic and strong, long-term investment option. It’s developed by the largest, most reputable privately-owned residential developer in London.

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