Juwai IQI has marked one year of existence as a multi-channel, end-to-end real estate marketing and sales platform, following the merger of Juwai Limited and IQI Global last July.

Combining the strengths of online classifieds portals with a technology-powered agent network, the company has proven itself to be capable of making Asian buyers into global residents by closing transactions on behalf of developers and landlords.

Its core market, Asia, represents approximately half of the global real estate transaction market with structural growth and demand for new project development sales and rentals. 

At a glance: 

• Last month marked the anniversary of the merger between Juwai Limited and IQI Global.
• The number of real estate agents working for subsidiary IQI has doubled from 5,000 at the time of the merger announcement to more than 10,000 today.
• The company has also extended its online this year with the launch of launch of Juwai.asia in May 2020.

Juwai IQI Executive Director Kashif Ansari said Juwai IQI offered end-to-end solutions to real estate developers, landlords and agents anywhere in the world.

"We support them across the entire process of marketing and selling property to Asian buyers both domestically and cross border," he said

“Our channels for marketing and sales are our classifieds real estate portals, Juwai.com and Juwai.asia, and our network of more than 10,000 agents under the IQI brand.

"We also take advantage of a selection of other channels, including international and Chinese social media, influencers, events, and our partner network. 

“Things have moved so quickly since the merger announcement that it’s hard to believe a year has passed. When you look at what we have accomplished, you can see it has been a very productive year.” 

Data from the company shows it has rapidly increased the pace of real estate sales in 2020, despite the global pandemic.

Juwai IQI achieved sales of US$660m in the first half of 2020 in spite of COVID-19, compared to the US$1b that the businesses closed in the full year of 2019.

A strong pipeline suggests that growth will accelerate in the second half of 2020 and into 2021. 

It strong standing has allowed the company to attract a growing number of agents.

The number of real estate agents working for subsidiary IQI has doubled from 5,000 at the time of the merger announcement to more than 10,000 today.

The company agent network has also expanded geographically with the launch of new agent networks in Vietnam and Cambodia and a direct sales team in China. 

Juwai IQI Executive Chairman Georg Chmiel said the merger had enabled revenue and cost synergies that allow for smoother operations and more rapid growth across a range of areas.

"We have better relationships with partners and customers and significantly greater consumer and industry reach," he said. 

“The net result is that Juwai IQI after just one year has achieved what neither Juwai Limited nor IQI Global alone could.

"The company has improved financial and operational performance, revenues, and expense levels.

"All of that accelerated our path to breakeven. 

“From the start, we knew the two companies were a natural fit.

"Together, we can provide a complete solution to developers and agents, and a much better experience for consumers.”

Juwai IQI believes the ASEAN region benefitting from favourable long-term demographics and a growing middle class. Pictured is Kuala Lumpur in Malaysia. Source: Depositphotos

Asian consumers lead real estate demand

Juwai IQI’s geographic cover now encompasses the world’s most dynamic economies, Greater China, the Indian subcontinent and ASEAN.

With roughly half of the global population, the company reports the regions continue to see strong GDP growth relative to the rest of the world, with ASEAN, in particular, benefitting from favourable long-term demographics and a growing middle class. 

Chinese consumers are leading the demand for global real estate, with buyers in India and the ASEAN countries following. 

According to Juwai IQI, this activity is driven in large part by rapid growth in high net worth individuals.

The company reports that Asia’s relatively strong economic growth made 2019 the first year in which the global population of US$ millionaires exceeded 20 million. 

The population of ultra-high net worth individuals in India, according to forecasts, will climb by 73 per cent by 2025.

By 2025, Asia will have passed Europe in total population of ultra-high net worth individuals and will trail only North America.

Source: Juwai.asia

Juwai IQI first-year highlights 

• Juwai IQI has been successful in the expansion of its core customer base, real estate developers, who see the benefits of being a Juwai IQI partner and is now marketing and selling 60 per cent more new global development projects than at the time of the merger. 
• With the launch of Juwai.asia in May 2020, the company extended its online reach. The new portal reaches consumers across Asia and complements China-focused Juwai.com. As of July 2020, Asian consumers outside of China already account for 30 per cent of total buying enquiries. 
• Consumer reach and engagement has increased by 50 per cent. The number of monthly engaged consumers increased from 4 million to 6 million. 
• Audiences for Juwai IQI’s live online events have grown in size, with the June live event co-hosted with Baidu reaching 400,000 viewers. The company has ceased holding its long-running international property expos and replaced them with fully online events and webinars that achieve better outcomes for all parties. 
• Behind the scenes, Juwai IQI has completed the complex process of integrating much of its backend services with both Juwai Limited and IQI now fully integrated into IQI’s ATLAS platform for real estate agent management, which has long been the technological backbone to IQI’s operations. 
• Brand equity has substantially increased, with media coverage growing by 28 per cent, from 1,452 media articles globally mentioning Juwai IQI in Q2 2020, vs only 1,132 mentioning either business one year earlier. 
• The company has dramatically strengthened its strategic partnerships, forming new partnerships or retaining pre-existing partnerships in 2020 with such leaders as Baidu (NASDAQ:BIDU), the organizers of the 2020 2nd Annual Conference of Global Wealth Finance in Shanghai, Investment Migration Insider, Sina (NASDAQ:SINA) and Sina’s overseas real estate channel Xinhaiwai, City Newspaper, Jiemian.com, the Association of Family Offices, and Noah Holdings (NYSE:NOAH) 
• The company has expanded its product focus to both new and rental property, with a further expansion into mortgages planned for the next 12 months. 

Click here to view the Juwai.asia real estate portal

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