Apple has significantly increased its presence in Thailand with the opening of a second and larger location in Bangkok on Friday.

Nestled in the heart of Ratchaprasong, Bangkok’s iconic intersection, Apple Central World provides a completely new and accessible destination within the lively city.

The innovative all-glass design is housed under a cantilevered Tree Canopy roof, with guests able to enter from the ground or upper level, which provides a direct connection to the Skytrain and the city’s largest shopping centre.

Once inside, customers can travel between two levels via a spiral staircase that wraps around a timber core, or riding a unique cylindrical elevator clad in mirror-polished stainless steel.

Source: Apple

The outdoor plaza offers a place for the community to gather, with benches and large Terminalia trees surrounding the space.

Apple’s senior vice president of Retail + People, Deidre O'Brien said the store stood on its own in terms of customer experience.

“We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong,” she said.

Source: Apple

“With our future Today at Apple sessions and a phenomenal team ready to welcome the community with exceptional service and support, we can’t wait for our customers to experience Apple Central World.”

Apple Central World employs 130 team members speaking 17 languages and will feature the latest health and safety measures seen across all Apple Store locations for both employees and visitors, including a mask requirement, temperature checks, and social distancing.

To ensure the health and safety of our guests, visits to Apple Central World on Friday will be by appointment only.

Click here for more information.

Similar to this: 

Knight Frank research shows extent of 'serious blow' experienced by Bangkok luxury hotel market

Optimism building as Thailand’s hotel industry enters COVID-19 recovery phase - JLL

Bangkok office market approaching the end of 'expansionary period' - Knight Frank