Juwai IQI has increased its online presence with the launch of new real estate portal, Juwai.asia.

Chinese buyers are already served by the company’s existing portal, Juwai.com, which since 2011 has become the largest Chinese portal for international real estate.

The addition of a second portal means Juwai IQI now markets some 6 million listings per year from 91 countries to more than 3.3 million monthly users. 

According to Juwai IQI, cross-border buyers —mostly from Asia— purchased 500,000 homes in the G7 countries alone in 2019, worth an aggregate value of US$250 billion.

At a glance: 

• Juwai IQI has announced the launch of Juwai.asia, a portal for non-China Asian consumers.
• Together with Juwai.com, Juwai IQI now markets some 6 million listings per year from 91 countries to more than 3.3 million monthly users.
• In a survey conducted before the pandemic, the top five countries where wealthy Asians intend to purchase residential property are the US, UK, Singapore, Australia, and Canada.

While the largest number of cross-border property buyers do originate in mainland China, significant numbers also come from the Chinese territories of Hong Kong and Taiwan, and from Singapore, India, Japan, Korea, and Malaysia. 

Asia now has nearly the same number of ultra-high net worth individuals as Europe, but its population of the wealthy is growing at almost twice the rate as is Europe's: 44 per cent versus 23 per cent, respectively. 

Juwai IQI Executive Chairman Georg Chmiel said while the coronavirus pandemic has dealt a painful blow to economies all over the world the one bright spot for real estate markets is that the pandemic has also given added motivation to cross-border buyers from Asia.

Juwai IQI Executive Chairman Georg Chmiel. Source: Juwai IQI

“Juwai.com has been helping Chinese become residents of the world since 2011, and Juwai.asia will expand our mission into assisting not just Chinese but all Asians," he said.

"Juwai.asia is the first truly global real estate portal for Asian buyers, with listings from 91 countries. Juwai.asia allows us to cover not only the No. 1 buyers' market of China but also the other top cross-border buyers’ markets, which are nearly all in Asia. 

"You can live in Kuala Lumpur and want a home in Perth, live in Singapore and want a home in Malaysia, or live in Delhi and want a home in Palo Alto"

In a survey conducted before the pandemic, the top five countries where wealthy Asians intend to purchase residential property are the US, UK, Singapore, Australia, and Canada.

Non-China Asian buyers account for 20 per cent of the real estate buying enquiries that Juwai.com receives, compared to China's 71 per cent, the Americas’ 4 per cent, Europe’s 3 per cent, and the Middle East and Africa’s approximately 1 per cent. 

In the US, Asians including mainland and Hong Kong Chinese invested US$257.3 billion in residential real estate over the past decade.

In Australia, Asian investors, including mainland and Hong Kong Chinese, were officially cleared to acquire US$135 billion of real estate over the past decade. 

Apart from mainland and Hong Kong Chinese, the biggest Asian investors were from Singapore, Malaysia, Japan and South Korea. 

Singapore is a popular destination market for other Asian buyers, especially wealthy professionals and business owners due to its political stability and stable markets.

Investment by less well-heeled buyers is discouraged by Singapore’s high 20 per cent foreign buyer stamp duty.

Foreigners acquired 315 apartments in Singapore’s prime core central region in the first nine months of 2019.

In New Zealand, Asian investors, including mainland and Hong Kong Chinese, in 2018 alone acquired homes worth US$1.1 billion.

That's nearly double the US$620 million invested by Australians and nearly 10 times the $140 million acquired by UK buyers. 

Among the biggest sources of buyers are Singapore, Taiwan, and Korea. 

Juwai IQI Group Executive Director Daniel Ho said even before the launch of Juwai.asia, Juwai.com already served more than 3.3 million users per month, more Asian cross-border property buyers than any other portal or real estate company.

"Juwai IQI also advertises the largest number of global property listings targeted at Asian buyers, with 6 million listings per year from 91 countries and having a combined value of US$4 trillion," he said.

Juwai IQI Group Executive Director Daniel Ho. Source: Juwai IQI

"The more than 8,000 salespeople in our IQI network sold US$1 billion of property in 2019 and make up the largest network of real estate agents in Asia. 

"Real estate agents and developers can now use Juwai IQI’s end-to-end property advertising and sales solution to reach China’s 1.4 billion people and the rest of Asia’s 2.7 billion consumers.

"Marketing on Juwai.asia and Juwai.com creates buyer interest, while our in-house sales agents, events and services help you close the transaction. 

"This new portal for the first time enables developers and agents to tap into the total Asian market.

"Juwai-IQI is a one-stop solution combining online and offline marketing and sales, now to buyers located everywhere in Asia."

The new Juwai.asia portal was launched in English and simplified Chinese, with further languages to come. 

 IQI Global Group CEO Kashif Ansari. Source: Juwai IQI

Real estate is 'the new global currency'

 IQI Global Group CEO Kashif Ansari said Juwai.asia represented a marketplace, not just a portal. 

“This is the era of global asset allocation, and most high-net-worth individuals acquire international property for lifestyle, asset diversification and investment goals," he said.

“The new Juwai.asia builds on the nearly 10 years of experience we have in Juwai.com providing buyers with high-quality listings in popular homebuying areas, exclusive professional reports, market data, and expert commentaries and advice. 

“More than 8,000 real estate agents are members of the Juwai IQI team, so you could say that Juwai.asia was created by agents and for agents.

"We worked hard to maximize the ways in which agents benefit by using Juwai.asia, including by winning more listings, generating more buyer enquiry, or getting assistance in closing transactions with foreign buyers."

He added the launch was a continuation of the company's commitment to filling gaps in the market by addressing the unmet needs of buyers and sellers

“Two Australians founded Juwai in 2011 when they realized that agents needed a better way to reach foreign buyers," he said

"At that time, the cross-border property buying boom was just getting underway, but agents had no way to market their listings directly to buyers from overseas.” 

“Real Estate is the new global currency, and more investors seek to diversify their investments. 

"We used everything we have learned as the largest proptech company in Asia to simplify the process by which Asians become global residents."

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