The recent launch of DMRD Real Estate Consultancy in Thailand signals the beginning of a fresh new approach to real estate consultancy, management and project marketing. The Thailand-based sole agency and service provider builds upon extensive real estate experience in Thailand and abroad, offering local expertise with a global reach.

DMRD, whose slogan is “Building Upon Success”, provides residential development project advice in the medium and high-level sectors, taking full advantage of market intelligence to meet the precise demands of both domestic and international consumers. From conception through to development and launch, DMRD uses cultural insight, international networks and advanced data analysis to guide successful real estate strategy and execution.

These services aim to fill a major gap within Thailand’s real estate sector, where:

• 70% of developers do not have qualified in-house staff to reach clients on a global scale
• 50% of developers fail to adapt to new technology that can improve sales
• 30% of developers lack material adaptation to target markets

By contrast, DMRD’s core integration of Lean Management and Six Sigma concepts ensures that the company remains at the cutting edge of modern technology and innovation – even as business processes evolve in the digital age. When combined with the company’s highly developed marketing channels and global investment network, these qualities allow DMRD to provide a unique level of sales support to real estate developers.

Marciano Birjmohun, Managing Director of DMRD, says that the new company was conceived out of a realization that the real estate market was being driven partly by guesswork and faulty assumptions, even though more solid, data-driven intelligence was within reach. “When you are on the ground 24/7, you can see a clear gap in the market – particularly where the board and management of developers belong to a different generation than today’s consumers who set the direction of the actual demand,” he said.

In order to bridge that gap, the team at DMRD acts as expert management consultants to real estate developers, offering market-based guidance at all levels of the organization. DMRD can even be integrated as an extended arm of the existing developer’s sales force.

Marciano adds that his team’s experience in real estate allows the company to play many roles.

“Although our expertise and goodwill lays in international markets,” he says, “we have a proven track record in selling quantity to the Thai community as well. As a well-known influencer and business contact, we collaborate with the leading media communities, implementing innovative marketing measures for our clients.”

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