Accounting for 400 million visitors worldwide in 2016, the number of skiing and winter sports tourists remains broadly stable. What does the future hold? 

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Source: Savills World Research

Savills identifies the trends and destinations that will shape the winter sports industry:

Open to change Ski resorts are facing the challenges and adapting, whether it be to climate change, demographic shifts, or the new patterns in ski consumption.

Future proofing Residential product developed today is increasingly aligned to future occupier demand. Models such as leaseback will help drive the market in Switzerland.

Active buyers Although property values in the Alps are broadly flat, buyer activity from both domestic and foreign buyers remains strong.

New markets Emerging middle classes in Eastern Europe, Latin America, China and other Asian nations are the skiers of tomorrow and may offset a decline in some mature source markets.

Beyond ski Top-tier resorts in Europe and North America have a cachet and non-ski offering that makes them more than simply winter sports destinations.

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