Leading Australian real estate film company Goldeneye Media has launched an office in Los Angeles to meet the growing demand for cinematic productions in the luxury sector.

The company's videos have become a must-have inclusion for many leading international property campaigns, including the historic Australian estate "Fairwater" which reportedly sold for a record $100 million. 

Goldeneye Media first entered the market four years ago when it created the marketing film for the Napa Valley's iconic Calistoga Hills Resort.

Calistoga Hills Resort from Goldeneye Media on Vimeo.

Since then, the company has shuttled between the US and Australia to continue filming some of America's most "prized and valuable" properties, curating a vast portfolio of work ranging from journalistic storytelling tours to show-stopping lifestyle films. 

Tracey Atkins, Managing Director of Goldeneye Media, said the decision to launch officially in the US would allow Goldeneye to become more agile in terms of timelines and budgets, though stressed the company’s uniquely international approach would remain firmly in place with all projects continuing to be overseen from Australia.

“Our LA office opened its doors four weeks ago, and we have already been engaged on several shoots including a mansion in Beverly Hills," Atkins told WILLIAMS MEDIA.

“We tend to view and present properties a little differently, and the American audiences seem to find that makes the campaigns feel more significant and exciting,” Atkins said.

“The key to our US success has been our Australian style, which is seen as a real point of difference.” 

Goldeneye Media LA from Goldeneye Media on Vimeo.

“On the other side of the equation, our international cachè has allowed us to carve out a unique presence in the Australian market – we’re told that our brandmark helps to underpin a property’s global credentials," Atkins added.  

Over the past four years, Goldeneye has been involved in numerous campaigns for record-breaking US assets, including the most expensive home ever sold in San Francisco and the long-held Carmel Valley ranch of Apple co-founder and former CEO Mike Markkula. In the case of Calistoga Hills Resort, Goldeneye was asked to showcase a vast tract of land whose untouched terrain was proving difficult to capture via traditional real estate photography.

“It had been on the market for more than a year when we were called in, and it was under offer a matter of weeks after the film was launched,” Atkins explains.

The company’s record in the Australian luxury market is equally impressive. Prior to the “Fairwater” sale, Goldeneye had made both films for the two-stage campaign the other iconic Fairfax estate, “Elaine.”

Otter Cove from Goldeneye Media on Vimeo.

The company also recently released the film for Australia’s most expensive apartment, “The Boyd Residence,” which is currently for sale for $66 million. All three properties were marketed by record holding Australian agent Ken Jacobs of Christie’s International Real 
Estate, with whom Goldeneye has worked extensively.

“We have been privileged to be appointed to some extraordinary campaigns in Australia and the US – including some incredible estates that were marketed privately to just a select group of buyers and were never publicly released to market,” said Atkins. 

“While we love our work being seen and shared, our work has also proved immensely powerful in the ultra-private prestige environment. It can be seen by the many or the few as the vendors and agents desire – which is very compelling in the luxury sector.” 

Goldeneye’s LA unit will be headed up by Senior Producer Josh Stokes, who spent last year working in Australia to gather insight into the company’s unique approach to real estate storytelling.

For more information about Goldeneye Media, phone or email Zoe Keogh, General Manager at Goldeneye Media or Josh Stokes Senior Producer at Goldeneye Media via the contact details listed below. 

A version of this article was previously published on The Real Estate Conversation. 

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